Data acquisition and retention capabilities have increased exponentially over the last decade.  Yet new and innovative methods for actually deriving the most valuable results from analyzing this data have been slow in coming.  Frankly, with no significant advancements in statistics in at least a decade, improvements in predictive tools have been lackluster.  The unfortunate result is that many of today’s tools are slow, difficult to use or, more typically, simply fail to uncover the most important relationships and predictors.

The Golden Helix Predictive Analytics tool set overcomes this timeworn paradigm by employing unique, patented algorithms for real time analysis of data sets of virtually unlimited size using an optimally enhanced form of Formal Inference-based Recursive Modeling, a tree-based approach to recursive partitioning known as FIRMplus, which is coupled with an extraordinary multi-way segmentation methodology.

Optimus RP, the cornerstone application of the suite, uncovers the significant and valuable relationships hidden in your data, then uses this information to build predictive and segmentation models of unprecedented power and worth, ultimately helping you drive improvement in business performance. 

Whether your challenge is reducing loan defaults and fraud while increasing asset utilization; improving targeted marketing for up-sell, cross-sell, and customer acquisition; predicting attrition alongside profitability; or any other predictive imperative, the Golden Helix Predictive Analytics toolset give you a significant competitive edge.

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